These Terms of Service (the “Terms”) are a legal agreement between you and Strumpi LTD (“Strumpi,” “we,” or “us”), the company behind the Floga App. These Terms govern your use of our services, including but not limited to our website, mobile applications (available via the Apple App Store or Google Play Store), downloadable software, and all features, content, and functionality provided through these platforms (collectively, the “Services”).
BY ACCESSING OR USING ANY PART OF THE SERVICES, YOU AGREE TO BE BOUND BY THESE TERMS.
If you do not agree to these Terms, you may not use or access the Services.
If you are using the Services on behalf of a business or other legal entity, you represent and warrant that you are authorized to accept these Terms on behalf of that entity, and that the entity agrees to be responsible to us if you or it violates these Terms.
Floga is a digital yoga platform designed to support yoga practice, learning, and teaching.
Our Services include, but are not limited to, tools for building and practicing personalized yoga sequences, accessing pre-made flows, exploring breathwork, meditation, mantras, and other elements rooted in traditional yogic practices. The Floga App combines technology with curated content to help individuals grow and deepen their practice at their own pace.
Please note that Floga is not a medical service and does not provide diagnosis, treatment, or medical advice of any kind. Always consult with your physician or qualified health provider before starting any new exercise or wellness program.
You must be at least 18 years old (or the age of legal majority in your jurisdiction) to use the Services. By using Floga, you represent and warrant that you meet the minimum age requirement, that any account information you provide is accurate and complete, and that you have the legal capacity to enter into these Terms and comply with them. Floga is not intended for use by individuals under the age of 18. If you are under the age of majority where you live, you may only use the Services under the supervision and with the consent of a parent or legal guardian, who also agrees to be bound by these Terms and is responsible for your use of the Services. Use of the Services where prohibited by law is void.
To access and use certain features of the Floga App, you must create an account. When registering, you agree to provide accurate, current, and complete information, and to promptly update this information as needed to keep it accurate and complete. You are solely responsible for all activity that occurs under your account. To maintain the security of your account, you must not share your login credentials with anyone else. You agree to keep your password secure and to notify us immediately at info@playpausebe.com if you suspect any unauthorized access to your account or any breach of security. If we have reason to believe that any information you provided is inaccurate, outdated, or incomplete, we reserve the right to suspend or terminate your account and your access to the Services. If someone else uses your account (with or without your permission), you are responsible for their actions unless you can prove the access was unauthorized and not due to your negligence.
Certain parts of the Floga App are only available through a paid subscription or lifetime access package (collectively, the “Subscription Services”). These may include access to premium features such as our full sequence builder, pose video breakdowns, exclusive content libraries, and other advanced tools designed to support your yoga journey. We offer various access tiers, including monthly and yearly subscriptions, as well as limited-time lifetime deals. The exact features and pricing of each tier are listed within the app and/or on our website. We reserve the right to modify, add, or remove features from the Subscription Services at our sole discretion. Features that were previously part of a paid plan may become free in the future, and vice versa. Lifetime access covers the content and features available at the time of purchase, as well as future updates, for as long as the Floga App and associated services remain available.
Recurring Subscriptions (Monthly & Yearly)
If you purchase a recurring subscription through Floga, your plan will automatically renew at the end of each billing cycle unless canceled at least 24 hours before the renewal date. By subscribing, you authorize us (or the platform you purchased through, such as Apple or Google) to charge your selected payment method for the applicable subscription fee, along with any taxes or transaction fees.If we are unable to process payment, your subscription may be suspended until payment is received. You are responsible for keeping your payment information up to date.
To cancel a subscription:If purchased via the Floga website, you can manage or cancel it through your profile.If purchased via the App Store or Google Play, cancellation must be done through the respective store. We cannot cancel third-party subscriptions on your behalf.
No refunds are provided for partial subscription periods.
We reserve the right to change our subscription pricing or add new fees at any time. If we increase the subscription fee for your plan, we will notify you at least 30 calendar days in advance via the email associated with your account. If you do not agree to the fee increase, you may cancel your subscription before the change takes effect. Continuing to use the Service after the price change goes into effect constitutes your agreement to the new price.
Limited-time “Lifetime Deal” packages may be offered, allowing a one-time payment for permanent access to specific Services and future updates. Lifetime refers to the operational lifetime of the Floga App, not your personal lifetime. We do not guarantee uninterrupted availability of any feature indefinitely. Lifetime Deals are non-refundable, non-transferable, and cannot be resold or assigned to another user.
If you have concerns about a payment or transaction, we encourage you to contact us first at info@playpausebe.com before disputing the charge with your payment provider. We’ll make reasonable efforts to resolve any issue directly and fairly. We reserve the right to request additional identity or payment verification, cancel transactions if we suspect fraud or a declined payment, and suspend or terminate your access immediately and without notice if you violate these Terms, including through unauthorized downloading or redistribution of content.
Subject to your compliance with these Terms, Strumpi LTD grants you a personal, limited, non-exclusive, non-transferable, non-sublicensable, and revocable license to access and use the Floga App and related Services for personal, non-commercial use only. This license allows you to download and interact with the Services as intended, including viewing and creating yoga sequences, accessing video and pose content, and saving personalized flows. You agree not to: (a) copy, store, modify, or distribute any content unless expressly permitted; (b) compile or extract content as part of a separate collection or database; (c) use bots, scrapers, or other automated tools to access or interfere with the Service; (d) frame, mirror, or embed Floga into other services or platforms; (e) sell, sublicense, or commercially exploit any part of the Service; (f) circumvent any security features or digital rights management; (g) interfere with or degrade the performance of the Service; or (h) alter or remove any copyright, trademark, or proprietary notices. Any violation of these terms may result in the immediate suspension or termination of your access to the Services.
By creating, uploading, sharing, or otherwise making any content available through the Floga App (including yoga sequences, saved flows, descriptions, reviews, feedback, or any other “User Content”), you grant Strumpi LTD a non-exclusive, worldwide, royalty-free, transferable, and sublicensable license to use, reproduce, adapt, modify, translate, create derivative works from, publicly display, perform, publish, and distribute your User Content in connection with the operation, marketing, and improvement of the Services. This license extends to all media formats and channels now known or later developed and includes the right to use your name, username, and likeness (if provided) in connection with your User Content, without compensation to you. To the extent permitted by applicable law, you waive any moral or special rights you may have in your User Content.
You understand that some features of the Floga App may allow your content to be visible to other users. You are solely responsible for any User Content you provide and must ensure that it does not infringe on the rights of any third party. You represent and warrant that: (a) you own or have the necessary rights to submit the User Content; (b) your content does not violate any laws or the rights of others; and (c) our use of your content as described above will not cause harm or infringe any rights. This license lasts for the duration of the intellectual property protection period of your content unless otherwise revoked under applicable law.
The Services may include information about, or links to, third-party products, services, websites, content, activities, or events, and we may allow select third-party providers to make their content or services available through the Floga App or related channels (collectively, “Third-Party Content”). This may include, but is not limited to, yoga props and equipment, educational workshops or programs, affiliate promotions, and co-branded offerings or collaborations. We provide Third-Party Content as a convenience only. Strumpi LTD does not control, endorse, or assume responsibility for any Third-Party Content, and we make no representations or warranties about its accuracy, usefulness, or safety. To the extent permitted by applicable law, you acknowledge and accept full responsibility for your use of any Third-Party Content; any interaction, transaction, or agreement you enter into with a third party is solely between you and that third party and is subject to their own terms, privacy policy, and legal obligations; and Strumpi LTD is not liable for any damages, losses, or disputes that may arise from your use of or reliance on any such Third-Party Content. If we offer third-party services or products through the Floga App (such as gear bundles or exclusive partner content), these will always be optional and clearly identified as provided in collaboration with a third party.
The Floga App, its website, and all content made available through them — including but not limited to text, illustrations, graphics, images, videos, audio, software, code, design elements, and user interface components — are owned by Strumpi LTD, its affiliates, or its licensors, and are protected by international copyright, trademark, and other intellectual property laws.
All rights not expressly granted under these Terms are reserved.
“Floga” and associated names, designs, and logos are trademarks or registered trademarks licensed for use by Strumpi LTD. Other product, brand, and company names mentioned within the Services may be trademarks of their respective owners. Use of any such marks without the express written consent of the applicable rights holder is strictly prohibited.
We respect the intellectual property rights of others and expect our users to do the same. If you believe that any material appearing within the Floga App or website infringes your copyright, you may submit a written notice including the following: (1) a description of the copyrighted work you believe has been infringed; (2) the location of the allegedly infringing material (such as a link, screenshot, or other identifying reference); (3) your full name, address, phone number, and email; (4) a statement, made in good faith, that the disputed use is not authorized by the copyright owner, their agent, or the law; (5) a statement, made under penalty of perjury, that the information in your notice is accurate and that you are the copyright owner or authorized to act on their behalf; and (6) your electronic or physical signature.
Please send your notice to:
Strumpi LTD – Copyright Agent
80–82 White Lion Street
London, N1 9PF
United Kingdom
Email: info@playpausebe.com
By submitting a copyright complaint, you acknowledge that the details you provide may be forwarded to the person who posted the allegedly infringing content. Repeat infringement may result in the suspension or termination of the user’s account.
The Services are provided “as is” and “as available,” without warranties of any kind, express or implied. To the fullest extent permitted by applicable law, Strumpi LTD disclaims all warranties, including but not limited to implied warranties of merchantability, fitness for a particular purpose, non-infringement, and warranties related to the availability, accuracy, reliability, or completeness of the Services or any content. We make no guarantees that the Services will be uninterrupted, secure, or error-free, that the results obtained from using the Services will meet your expectations, or that any content or features will be available at any specific time or in any particular form.
You use the Services at your own risk. While we strive to provide accurate information and a seamless experience, your use of yoga, breathwork, or meditation practices offered within the app is entirely voluntary and done at your own discretion. Always consult with a qualified healthcare provider before beginning any new wellness program, especially if you have pre-existing health conditions or concerns. No advice or information, whether oral or written, obtained from Strumpi LTD or through the Services, will create any warranty not expressly stated in these Terms.
Neither Strumpi LTD nor its affiliates, licensors, partners, employees, suppliers, or service providers will be liable to you or any third party for any indirect, incidental, special, consequential, exemplary, or punitive damages, including but not limited to damages for loss of profits, goodwill, use, data, or other intangible losses, even if we have been advised of the possibility of such damages, arising out of or in connection with your access to or use of, or inability to access or use, the Services, including the Floga app, website, or related content.
Because some jurisdictions do not allow the exclusion or limitation of liability for consequential or incidental damages, some of the above limitations may not apply to you. In those cases, our liability will be limited to the maximum extent permitted by applicable law.Except as expressly set forth in these Terms, the maximum aggregate liability of Strumpi LTD for any claim arising out of or relating to these Terms or your use of the Services shall not exceed the greater of (a) the amount you have paid to Strumpi LTD in the twelve (12) months preceding the event giving rise to the claim, or (b) £10. Each provision of these Terms that limits liability, disclaims warranties, or excludes damages is intended to allocate the risks between you and Strumpi LTD. This allocation is a fundamental element of the basis of the bargain between the parties. These limitations shall apply even if a limited remedy fails of its essential purpose.
Floga provides access to educational content and self-guided practices related to yoga, breathwork, meditation, and overall well-being. This content is intended for general informational purposes only and is not medical advice. The Floga App is not a healthcare provider, and none of the content should be interpreted as a substitute for professional medical advice, diagnosis, or treatment. By using the Floga App or any associated materials (including website content, email communications, videos, social media, or blog articles), you acknowledge and agree that: You are engaging in physical and mental practices that carry inherent risks, including the risk of injury, strain, or psychological discomfort. You are solely responsible for determining whether any practice shown in the app is suitable for you, given your physical and mental condition. You should consult a qualified physician or healthcare provider before beginning any new exercise, breathwork, or wellness routine—especially if you are pregnant, have a known medical or psychological condition, or are unsure of your ability to safely participate.
You agree not to use the Floga App while driving, operating heavy machinery, or performing any activity that requires full attention. Strumpi LTD assumes no responsibility or liability for any injuries, conditions, complications, or damages you may sustain from using the Floga App, whether physical, emotional, or psychological.
If at any point you experience pain, dizziness, shortness of breath, faintness, or emotional distress while using the Services, stop immediately and seek appropriate medical attention.By using the Services, you accept full responsibility for your physical and mental health and any consequences that may arise from your participation.
You may stop using the Floga App and Services at any time. Strumpi LTD reserves the right to suspend or terminate your access to the Services, at our sole discretion and without prior notice, if we believe you have violated these Terms, misused the platform, or posed a risk to the community or to the integrity of the Services. Upon termination, your right to use the Services will immediately end, and you may lose access to saved content, data, or other information associated with your account. We are not liable for any loss resulting from such termination and will not provide refunds unless required by applicable law. Provisions of these Terms that are intended to survive termination, including intellectual property rights, disclaimers, limitations of liability, and dispute resolution, will remain in effect.
You agree to defend, indemnify, and hold harmless Strumpi LTD, its affiliates, officers, directors, employees, licensors, and agents from and against any and all claims, damages, liabilities, losses, costs, or expenses, including reasonable legal fees, arising out of or relating to your use of the Services, your violation of these Terms, any content you submit, or your violation of any third-party rights, including intellectual property, privacy, or data protection rights. We reserve the right, at our expense, to assume the exclusive defense and control of any matter subject to indemnification, and you agree to cooperate fully in our defense.
These Terms and any dispute arising from or relating to them, the Services, or your use of the Floga App shall be governed by and construed in accordance with the laws of England and Wales, without regard to its conflict of law principles. You agree that any legal action or proceeding related to these Terms must be brought exclusively in the courts located in London, United Kingdom, and you consent to the personal jurisdiction and venue of those courts. Before initiating any formal dispute, you agree to contact us at info@playpausebe.com and make a good faith effort to resolve the issue informally. If a resolution cannot be reached within 30 days, either party may pursue legal remedies in accordance with this section. Nothing in this section prevents either party from seeking injunctive or equitable relief in any competent court to prevent actual or threatened misuse of intellectual property or other confidential information.
Strumpi LTD may modify, suspend, or discontinue aspects of the Floga App or Services from time to time for valid reasons, including but not limited to legal compliance, safety or security concerns, technical improvements, prevention of abuse, or to reflect changes in usage. Where a change has a significant impact on your use of existing Services, we will, where reasonably possible, provide advance notice and the option to discontinue use. However, in urgent circumstances—such as to prevent harm, respond to legal requirements, or address security issues—we may make changes without prior notice. We may also update these Terms periodically to reflect changes in our Services, business operations, legal requirements, or for other reasons. If the changes are material, we will notify you in advance where reasonable. Continued use of the Services after any such changes constitutes your acceptance of the updated Terms. If you do not agree to the updated Terms, you should stop using the Services and close your account. Disputes will be resolved based on the version of the Terms in effect at the time the dispute arose.
These Terms, together with any referenced policies or additional legal notices, constitute the entire agreement between you and Strumpi LTD regarding the Services and supersede all prior or contemporaneous agreements, communications, and understandings, whether written or oral. If any provision of these Terms is found by a court of competent jurisdiction to be unlawful, invalid, or unenforceable, that provision will be enforced to the maximum extent permissible and deemed severable from the remaining Terms, which shall remain in full force and effect.
The failure of Strumpi LTD to enforce any right or provision of these Terms will not be deemed a waiver of such right or provision. Any waiver must be in writing and signed by an authorized representative of Strumpi LTD. The parties agree that a court should strive to give effect to the parties’ intentions as reflected in the original provision. You may not assign or transfer your rights or obligations under these Terms without prior written consent. Strumpi LTD may assign its rights and obligations freely. Section titles are for convenience only and have no legal effect. These Terms are intended solely for the benefit of the parties and do not create third-party beneficiary rights. All communications between you and Strumpi LTD will be conducted electronically and in English.
If you choose to submit comments, suggestions, or feedback regarding the Services, you acknowledge that this input is provided voluntarily and without restriction. Strumpi LTD may use any feedback you provide for any purpose, including future product development or marketing, without compensation or attribution. We are not obligated to treat feedback as confidential or to refrain from using similar ideas independently developed or obtained from other sources.
By using the Services, you consent to receiving communications from us electronically. These communications may include account-related updates, administrative notices, legal disclosures, marketing messages, or information about the Services. You agree that any notices, agreements, disclosures, or other communications that we provide electronically satisfy any legal requirement that such communications be in writing. You are solely responsible for any fees charged by your mobile carrier, internet provider, or telecommunications service related to your use of the Services, including but not limited to SMS/text messaging fees, data charges, and other service costs.
If you have any questions about these Terms or the Services, you may contact us by email at info@playpausebe.com or by mail at Strumpi LTD, 80–82 White Lion Street, London, N1 9PF, United Kingdom.